Putting the ‘work’ into networking


5 21.jpg

 

It won’t surprise you to know that I have a LOT of books about storytelling.

Most of them, of course, contain broadly the same stuff.

Science … blah blah … evolution … blah blah … heroes journey … blah blah … structure … blah blah… proof … blah blah.

You get the idea.

But I keep buying and reading them because you never know when you’ll find a nugget that you’ve never seen before.

And that happened to me this week.

Esther Choy wrote a great book called “Let The Story Do The Work” – I recommend it.

Particularly the genius idea I found on page 174… which is SO RELEVANT if you struggle getting others to engage with the service you offer.

(Plus, I have to admit that I was little bit wrong about something.)

Here’s the full podcast:

Nick

P.S. Ready to take this further? Get my daily email direct to your inbox.

This rough and ready podcast is free and happily given, but if you want to buy me a coffee from time to time… have at it.