The virtuous circle

It’s a year since Stories Mean Business won its first paying client, and yesterday I got to add some rocket fuel.

With a free couple of hours, I finally pulled together the Clients page on the new website.

The testimonials made me feel good (of course) – but they’re way more important than that.

They’re a critical part of my flywheel.

(This is Jim Collins’ concept, a kind of virtuous circle created when the positive outputs of a business become the inputs of its next cycle.)

As I said yesterday, I launched my first business in the 1990s with a simple guarantee.

That forced us – and later taught us – to focus on making happy clients.

And those happy clients said nice things about us, our work and the results they were seeing.

And those nice things became an input into our sales process.

And so the flywheel turned.