Craft the Origin Story that builds attention, connection & status for you or your brand.
We offer insight by email, a 7-day course, or professional collaboration to founders, entrepreneurs, influencers and story geeks. Here’s the 1st map (open at full-size)…
The path forks ahead of you…
Hey there, I’m Nick Warren, founder of Stories Mean Business. That’s me on the left, chatting with marketing rock star, Seth Godin, but I’ll get to that in a moment…
First, I want to share a message I got from Luke Murfitt, the UK Entrepreneur of the Year.
Luke had just given a keynote speech I’d written for him – and the audience had gone crazy. Standing ovation. Later, a professional speechwriter told him it was the best speech he’d ever heard.
Stories mean business
(If we speak in person, remind me to tell you the subject line of the email I sent him. It told a story, and he responded within 40 minutes!)
Meanwhile, back to Luke.
He’d delivered a story-driven keynote, but stories work just as well for personal branding, thought leadership, social content, website copy, advertising, and any piece of communication that seeks to engage, persuade and influence.
In fact, without a good story, we’re kind of invisible.
In 1997, I founded a digital agency with an old PC and a story. By 2018 – when I sold that business to start this new adventure – we had clients around the world. No cold calls. No advertising. No sales team.
Just a story that others wanted to share.
The world is different now. Busier. Louder. And it’s easier than ever to get sucked into the shady, short-term tactics of digital marketing… the kind of thing that reduces customers to numbers.
But that’s NOT the kind of reputation most of us want to build.
We want people to engage because they feel drawn to us and our work.
And for that, we need better stories.
This isn’t just good behaviour though, it’s good business. When Tim Ferriss launched The 4-Hour Work Week …
I quickly found that most media rightly don’t give a rat’s ass about book launches. They care about stories, not announcements, so I asked myself, “What if I couldn’t pitch my product directly? What if I had to sell around the product?” … People don’t like being sold products, but we all like being told stories. Work on the latter.
The Nobel Prize-winning psychologist, Daniel Kahneman, said something similar in his New York Times bestseller, Thinking Fast and Slow.
“No one ever made a decision because of a number. They need a story.”
The bolding is mine, but you get the idea. If you want to be invited into other people’s brains, you need to tell a better story.
Founders who tell better stories – carefully and consistently – build attention, connection and trust.
Luke’s story didn’t stop with the speech by the way. It generated huge PR and approaches from major clients. In 2022, he appeared in the Amazon Prime series – Business As Unusual. In fact, they introduced him using the start of the story we had written together.
If short-term tactics aren’t for you, welcome to Stories Mean Business. You’re one of us.
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