About Stories Mean Business

I’m Nick. I help founders tell stories that build attention, credibility and trust.
(Through consulting, teaching and thinking.)

Aw, shucks…

Penny Power OBE
Penny Power OBE
Founder: Business Is Personal

“… When Nick turned this into words, it was mind-blowing, his writing is stunning. Nick’s amazing talent at this is something I want to encourage and evangelise.”

Matt Goddard: Managing Director
Matt Goddard
Managing Director

“Nick has probably influenced my career and professional outlook more than anyone else. Treat people as you would want to be treated, be open, be honest and have integrity. Nick doesn’t just do business this way, he lives by these values.”

Seth Godin on the Stories Mean Business podcast
Seth Godin
Legendary Author, Marketer & Storyteller

“… Thank you for the work you are doing… see you for episode 2,000.”

Seth will be the special guest on my 1,000th podcast in June 2022. We pre-taped the interview in October 2021. That’s forward planning.

See more feedback from clients.


The Origin Story

In 1997, I had a temper tantrum and founded a web agency.

I knew nothing about business, but by 2015 – without really knowing how – we’d won clients around the world.

But that’s not the story I’m telling.

Because even with that success, I wasn’t happy. I was lying awake at night, staring at the ceiling.

Is this all there is?

My work had started to feel false, formulaic and manipulative, but that wasn’t all. My dad had been ill. My daughter had been ill. Then my life insurance broker dropped dead at her desk, aged 50.

I was 46 and could feel my life narrowing before me.

It felt like time was running out to do something brave.

But it wasn’t an easy call to make. I had a family. My team had families. If I screwed it up, the fallout would be brutal.

In the end – I promoted one of the team to take my place  – and took a big leap.

I knew what I wanted to do, but it wasn’t just a long shot … it was a moon shot.

I wanted to write a thriller.

It was the hardest thing I’ve ever done – weeks and months of pain and doubt.

I almost quit daily.

But, in 2016, I published and got 100s of 5–star reviews.

And that wasn’t all.

The more I studied the art and science of storytelling, the clearer something became.

This was how I’d built my agency.

We’d never placed an ad or made a cold call … we’d just told a tonne of stories.

Not just with words, with actions.

And our clients had told stories about those stories!

At that moment, I had this thought that changed me.

People who tell better stories get better lives.

Tell your story, build your brand.


Why are so few founders using this?

I sold my agency and started Stories Mean Business.

Five years on, I’ve written three 5-star thrillers, taught via hundreds of podcasts, and consulted with clients around the world.

Life no longer feels narrow. It’s more like the story’s just starting…

Some other bits about me

Like you, I’m more than just one thing.

At the wheel
Atlantic sailor

In 1992, I sailed a 30′ yacht across the Atlantic, retracing the (500 year-old) route of Columbus from Spain to Madiera, the Canary Islands and across. I was shipwrecked in the Caribbean, which is another story…

Doh, as Homer would say.
Mensa’s Fool

In Summer 2018, I took a Mensa exam (for research). It was warm. Half-way through I shrugged off my jumper, not noticing that I still had my pajamas on. I passed, which tells us everything we need to know about IQ.

Review for my first thriller - "Impressive debut ... polished, slick, surprising, inventive."
Thriller Author

In 2016, I needed a change, and wrote my first thriller as an experiment. That book, and the two that followed – now have over 500 ★★★★★ reviews on Amazon. Currently writing the next.

My home office

In 2019, I was able to buy and renovate the tiny cottage next door … to use as my studio. The renovation was a strategic project of the best kind – focused on creating long-term value.

In the Seychelles, 1990
TV Ad Director

In 1990, as a work-experience student (in the Seychelles), my boss asked me to direct a TV advert for the national airline, Air Seychelles! I was 20 at the time, and terrified!

Sailing past the UN Building, 1995

In 1997, I had a strop at IBM, quit my job, and accidentally founded a web agency. Over the next 20 years, I grew (and eventually sold) a story-driven business with clients around the world.

Tell your story, build your brand

Nick Warren
Work with Nick, direct. From £1,000.

I work with founders looking to build their business or personal brand in 3 ways…

Learn fast - Online Course
Learn To Tell Your Story

Curated content to build your skills, brand and business.

Learn free … and at your leisure.

Over 700 podcasts, videos and articles focused on storytelling, strategy and business.