After selling my web agency in 2018, I was able to buy and renovate the tiny cottage next door … to use as my studio.
The house had belonged to our dear neighbour George, who had lived there for 60 years. The cottage dates from the 1600s. The renovation was a strategic project of the best kind – focused on creating long-term value.
(Update: Sadly, George passed away in 2021, just months after his 100th Birthday. You’ll always be my role-model, mate … for kindness, good humour and pints in the pub.)
Before (and during) the renovation
The front-door was caked in paint.
The main room was rough.
The floorboards were rotten.
The outside timbers were rotten, too.
The fireplace was nasty.
Most of the ceilings came down.
Most of the plaster came off the walls.
12 months later
This is where I work. Books, light, a modest desk, and a thinking chair.
Looking towards the front door.
A new kitchen installed.
Strategy is everywhere
The project took about a year. My wife and I did the donkey work and got craftspeople in when needed (which was often). To say I learned a lot would be an understatement.
Strategy is a commonly misused word in business, but for me, it means something pretty simple … taking a flexible, systems approach to building long-term value.
What are you building?
Writing services for smart, successful people looking to build their reputation and influence.
Insight, tools and techniques for those who prefer to do the work themselves.
The first draft of whatever I’m thinking – story, strategy or whatever. No guests. No polish. No apologies.
If you are considering a change, here’s how I help my clients.