After selling my web agency in 2018, I was able to buy and renovate the tiny cottage next door … to use as my studio.
The house had belonged to our dear neighbour George, who had lived there for 60 years. The cottage dates from the 1600s. The renovation was a strategic project of the best kind – focused on creating long-term value.
(Update: Sadly, George passed away in 2021, just months after his 100th Birthday. You’ll always be my role-model, mate.)
Before (and during) the renovation
12 months later
Strategy is everywhere
The project took about a year. My wife and I did the donkey work and got craftspeople in when needed (which was often). To say I learned a lot would be an understatement.
Strategy is a commonly misused word in business, but for me, it means something pretty simple … taking a flexible, systems approach to building long-term value.
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