Seth Godin on Story

Hey. To mark the 1,000th episode of my (selfish) podcast, I talked to a true rock star of marketing, Seth Godin. Here’s what happened.

This video is edited for audio 😉
Read the transcript or Subscribe to The Podcast.

Marketing is the act of telling stories about the things we make — stories that sell and stories that spread. – Seth Godin. Tribes (2008)

Dig deeper into Seth’s work …

Follow these threads in his work, filtered through the lens of story…

Beat your own path…

Start the way we did and choose your rabbit hole.

Don’t just tell me the facts, tell me a story instead.
Be remarkable!
Be Consistent!
Be Authentic!
Tell your story to people who are inclined to believe it.
Marketing is powerful. Use it wisely.
Live the lie.

From All Marketers are Liars, Seth Godin.

The Booklist

Seth’s books have been a huge influence on me and the businesses I’ve built. I earn affiliate payments through Amazon … but I promise to spend them frivolously. For a full list, check out Seth’s website.

 


 

Or choose a path towards stories that mean business.

At the wheel
Story.Business
Warning: Contains Bad Language

Journey into the art and science of business storytelling. The rabbit hole goes way deeper than you think.

The Library in Prague
The Glossary
100+ Storytelling Concepts

The Business Storytelling Glossary lists the concepts, ideas and definitions that use in my work. Your mileage will vary.

Cartoon Story
Your Origin Story
Paid course. 8 emails. 7 days.

Nail your story in 7 days with this simple, proven process.