Seth Godin on Story

Hey. To mark the 1,000th episode of the Stories Mean Business podcast, I talked to a true rock star of marketing, Seth Godin. Here’s what happened.

This video is edited for audio 😉
Read the transcript or Subscribe to The Podcast.

Marketing is the act of telling stories about the things we make — stories that sell and stories that spread. – Seth Godin. Tribes (2008)

Dig deeper into Seth’s work …

Follow these threads in his work, filtered through the lens of story…

Beat your own path…

Start the way we did and choose your rabbit hole.

Don’t just tell me the facts, tell me a story instead.
Be remarkable!
Be Consistent!
Be Authentic!
Tell your story to people who are inclined to believe it.
Marketing is powerful. Use it wisely.
Live the lie.

From All Marketers are Liars, Seth Godin.

The Booklist

Seth’s books have been a huge influence on me and the businesses I’ve built. I earn affiliate payments through Amazon … but I promise to spend them frivolously. For a full list, check out Seth’s website.



Or choose a path towards stories that mean business.

At the wheel
The FREE email course

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The Library in Prague
The Glossary
100+ Storytelling Concepts

The Business Storytelling Glossary lists the concepts, ideas and definitions that use in my work. Your mileage will vary.

Your Origin Story
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Learn to tell Your Origin Story with my simple, proven process.

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