It may seem strange to limit myself to this single passage. Seth Godin is a marketer and marketers help stuff sell … right?
On one hand, I’m not claiming that this is a definitive list of Seth’s best stuff. This is the stuff that resonates with me and my work, filtered through the lens of story.
On the other … every single page I have here is about what’s upstream from selling. That’s Seth’s message. Selling isn’t the activity … it’s the side-effect of everything else.
Selling is about a transference of emotion, not a presentation of facts.
What do marketers do ? We spread ideas. We tell stories people want to hear and believe. We translate emotion into action. We close the sale. We make things people want to buy.
Meatball Sundae (2008) – Seth Godin
See Also:
On Attention | On Authenticity | On Average | On Branding | On Ideaviriuses | On Intangibles | On Leadership | On Marketing | On Mythology | On Niching | On Permission | On Pricing | On Storytelling | On Your Story | On Tension | On True Lies
Or choose a path towards stories that mean business.
Explore the art and science of business storytelling. The rabbit hole goes way deeper than you think.
The Business Storytelling Glossary lists the concepts, ideas and definitions that use in my work. Your mileage will vary.
