Seth Godin on Selling

This is part of the Seth Godin on Story wiki to mark the 1,000th episode of the SMB podcast. Check out my chat with Seth or dive in below. The comments, highlights and affiliate links are mine.

It may seem strange to limit myself to this single passage. Seth Godin is a marketer and marketers help stuff sell … right?

On one hand, I’m not claiming that this is a definitive list of Seth’s best stuff. This is the stuff that resonates with me and my work, filtered through the lens of story.

On the other … every single page I have here is about what’s upstream from selling. That’s Seth’s message. Selling isn’t the activity … it’s the side-effect of everything else.

Selling is about a transference of emotion, not a presentation of facts.
What do marketers do ? We spread ideas. We tell stories people want to hear and believe. We translate emotion into action. We close the sale. We make things people want to buy.

Meatball Sundae (2008) – Seth Godin

See Also:

On Attention | On Authenticity | On Average | On BrandingOn Ideaviriuses | On Intangibles | On LeadershipOn Marketing | On Mythology | On NichingOn Permission |  On Pricing | On Storytelling | On Your Story | On Tension |  On True Lies

 


 

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