It’s cold. It’s wet. It’s 3am.


IMG_0166.jpeg

Do you see this as weakness or strength?

Three nights ago, I left the house at 3am.

It was wet, dark and dismal.

Moments before, I’d been woken by an intruder.

A loud crack, as our mousetrap slammed shut downstairs.

Now I could hear the creature’s panic as it thrashed against its prison.

I wanted to turn over. I wanted to sleep.

But in the end, I got up, got dressed, and walked him to a nearby field.

We live in a world where empathy is often mistaken for weakness, but that’s wrong, dumb and dangerous.

Business success depends on our ability to see through other people’s eyes.

Empathy is no weakness — it’s a superpower we should search out, celebrate and nurture.

Even when it means getting up at 3am.How can we sell without deeply understanding those we seek to serve?


IMG_1799.jpeg

This rough and ready podcast is free and happily given, but if you want to buy me a coffee from time to time… have at it.