Okay, let’s wrap this headline thing up… at least for now.
I said that this was going to be a little different from the standard headline hackery you can find on the internet.
Which isn’t to say that templates won’t work.
Many will – at least for a time.
But they’re also a bit like beating your audience to death.
So we took a different path.
We went a little deeper, and talked about attention, the importance of the promise … and then tested some ideas against the real world.
It was fine, but overall, I’m giving myself a 7/10 for this week.
The most actionable lesson is also the most obvious.
I haven’t cared enough about headlines.
In truth, I know everything I need to do a better job … I just need to do one.
Hmmmm … maybe a 6/10.
But then … this feels is a lesson we NEVER need to stop learning.
99% of the challenges we have aren’t knowing problems, they’re doing problems.
Here’s the full podcast:
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