Guest on Building Back Better

How do you write a speech?

Earlier this week I was the guest on the fantastic Building Back Better podcast with Luke Murfitt (UK Entrepreneur of the Year, 2019-20).

Our chat included:

• Why your customers are wired for story
• The 3 elements you MUST include
• The 2 stories that matter in every sale

Plus we talk about crafting Luke’s keynote speech and the principles we used to do it.

Listen now (I’m episode 6).

This rough and ready podcast is free and happily given, but if you want to buy me a coffee from time to time… have at it.