How do you write a speech?
Earlier this week I was the guest on the fantastic Building Back Better podcast with Luke Murfitt (UK Entrepreneur of the Year, 2019-20).
Our chat included:
• Why your customers are wired for story
• The 3 elements you MUST include
• The 2 stories that matter in every sale
Plus we talk about crafting Luke’s keynote speech and the principles we used to do it.