First, we earn attention



What do humans pay attention to?

Today’s podcast discusses the things that catch our eye (in headlines and in general). The list includes:

  • People they trust

  • Change

  • Themselves

  • Gaps in their knowledge

  • The new/novel.

  • Things they already care about (emotion)

  • Things they disagree with (emotion)

  • Violations of expectations

  • Things that will make them look good

  • Things that is helpful

  • Things that other people care about

To state the obvious, this is less a list than a Venn diagram of overlapping areas.

Here’s the podcast.

What about your story?