As I write these words – 18th January 2021 – there’s a tiny link on my website (yes, this one) that’s making me very happy.
I mean that literally – it’s the word ‘this’ and it appears on every page of www.storiesmeanbusiness.com.
(At least it does at the time of writing.)
It makes me happy because it demonstrates (by showing, not telling) one of the key techniques of storytelling.
Opening a gap in your audience’s mind.
But more than that, it’s a little signal of the craft and value that I offer.
Here’s the podcast.