It’s easier to sing someone else’s songs than come up with your own.
We live in a cut and paste culture.
Someone else’s ideas. Someone else’s opinions. Someone else’s strategies.
(Someone else’s bad drawings.)
Except that ‘EASY’ doesn’t work when everyone’s doing it.
It doesn’t add anything other than noise.
And it doesn’t move us closer to our clients or our craft.
The other way, creating something new, is harder … but not as hard as you think.
I make something new everyday.
Not big. Not always great. But new.
This podcast talks about how it works…
(Because who dreams of being in a cover band.)