A blog post about bookshelves

February 26.jpg


So I’ve bought three new bookshelves in the last 10 days, and I’m stupidly excited.


Interesting question …. because it points us at a valuable idea.

I’ve talked before about Jobs To Be Done theory, the idea from the late Clay Christensen, that people ‘hire’ products for reasons that aren’t always obvious.

A bookshelf is just bought to store books, right?


A bookshelf may be ‘hired’ in Christensen’s parlance, to fulfil a number of jobs, including… in this case… to slightly pacify my wife.

Here’s the full podcast:

Is your business on a journey?
Mine too. Let’s share the road for a while.
Subscribe to the podcast or grab the daily email.
They’re short, random and opinionated.

As am I.

This rough and ready podcast is free and happily given, but if you want to buy me a coffee from time to time… have at it.