A blog post about bookshelves


February 26.jpg

 

So I’ve bought three new bookshelves in the last 10 days, and I’m stupidly excited.

Why?

Interesting question …. because it points us at a valuable idea.

I’ve talked before about Jobs To Be Done theory, the idea from the late Clay Christensen, that people ‘hire’ products for reasons that aren’t always obvious.

A bookshelf is just bought to store books, right?

Wrong.

A bookshelf may be ‘hired’ in Christensen’s parlance, to fulfil a number of jobs, including… in this case… to slightly pacify my wife.

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