819: I’ve Got Wood

Yesterday, we took delivery of a huge pile of logs, and filled the woodshed for the winter.

It’s a small thing, but it fills me with deep, primal satisfaction.

Shelter is a fundamental need that sits at the base of Abraham Maslow’s pyramid.

In my case, the full woodshed also speaks to me about caring for my family, the comforts of home … and thinking ahead.

But here’s the thing I’m thinking about.

Sooner or later – whatever you’re selling – the work you do has to link back to one of your customers fundamental needs.

So, which one is it?

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