804: Boringly Predictable Content Compounding

You may feel that “boring” and “predictable” are negative sounding words, but when it comes to building a business (or a reputation) they can be very powerful.

In this case, they apply to my steady aggregation of content at StoriesMeanBusiness.com. Because I’m neither seduced or shackled by the “get rich quick” bollocks, I’m free to pursue a longer term vision of making the site a destination for storytellers.

Compounding content over time is one of the ways we show our commitment, signal our credibility and increase the value of our network as per Metcalf’s Law.

And here’s the thing. Anyone can do it.

It only takes two steps.

1. Start.

2. Don’t stop.

Episode home:


What about your story?