In many ways, Stories Mean Business is an ongoing argument for depth.
Yesterday, Wendy and I went to see Magic Goes Wrong, a show by the Mischief Theatre Company … but co-written with Penn and Teller!
As in all their plays (so far) the audience is treated to actors playing … actors (or in this case magicians) who are putting on a show that is falling down before their eyes.
And as things fail, in funnier and funnier ways, what we get is … depth. The sense that we are looking through the surface of something into the truth below.
The very human truth.
Which is pretty close to how I feel about storytelling in business. When we break out of the bullet-point mindset, we get the chance to go deeper, to create a connection, and to build trust.
And trust is rocket-fuel for business (as I may have mentioned before).