I’ve been circling the ideas laid out in the last few episodes, and we have another brick for this thing that we’re building.
Vulnerability – which I’ve talked about often – is honest, but so is the anger and frustration we sometimes feel. Both come out of the darkness, and both – over time – build attention. Not the thin, brittle attention of short-term tactics … but deeper attraction of people sharing their reality.
More importantly, consistent honesty builds trust … and trust is rocketfuel in business.