775: The Two Sides of Honesty

I’ve been circling the ideas laid out in the last few episodes, and we have another brick for this thing that we’re building.

Vulnerability – which I’ve talked about often – is honest, but so is the anger and frustration we sometimes feel. Both come out of the darkness, and both – over time – build attention. Not the thin, brittle attention of short-term tactics … but deeper attraction of people sharing their reality.

More importantly, consistent honesty builds trust … and trust is rocketfuel in business.

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What about your story?