771: Attention is a Trap

As I’ve mentioned before, I do a lot of my best thinking on the page.

Yesterday, I was writing the sign-up copy for my mailing list … and a whole lot of stuff came out … including this idea that attention is a trap.

I’m not going to repeat it all here, because it’s all there on the page … but you can see how this works.

Telling stories. Taking readers on a journey. Demonstrating proof. Opening loops for later. Getting them to nod their head through shared experience. Filtering out the poor prospects.

All that good stuff is going on in this example … and now it’s an asset that I can take out into the world.

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What about your story?