In 1957, Walt Disney produced something extraordinary. But it wasn’t a movie or a TV show or an animation …
It was a map of his business strategy.
In some ways, it’s exactly as you might image. Mickey, Donald and Pluto are all on show providing personality … but they don’t distract from the insight.
Disney understood franchises. He understood how the movies fed the theme parks, and how – in turn – the theme parks promoted the movies.
But that was far from the only symbiotic relationship. The ’map’ includes sections for music, books, television, merchandising and comic books … each one feeding the others.
Each one a virtuous feedback loop – a business built of flywheels.
Listen to the episode to hear more, and learn how I’m about to bring this down to earth, and leverage a similar loop in my business.