768: Walt Disney’s Business Map

In 1957, Walt Disney produced something extraordinary. But it wasn’t a movie or a TV show or an animation …

It was a map of his business strategy.

In some ways, it’s exactly as you might image. Mickey, Donald and Pluto are all on show providing personality … but they don’t distract from the insight.

Disney understood franchises. He understood how the movies fed the theme parks, and how – in turn – the theme parks promoted the movies.

But that was far from the only symbiotic relationship. The ’map’ includes sections for music, books, television, merchandising and comic books … each one feeding the others.

Each one a virtuous feedback loop – a business built of flywheels.

Listen to the episode to hear more, and learn how I’m about to bring this down to earth, and leverage a similar loop in my business.

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