Yesterday, I got a fantastically honest voicemail from a client. She was feeding back on a first draft I’d done for her.
It’s not just “wrong” she said, “it’s REALLY WRONG”.
Then, at the end of the call, came the line that mattered.
“This is why I love working with you, Nick. I know I can be honest.”
Three reasons this matters:
- A relationship without honesty is useless (business or otherwise).
- Most clients find it easier to push against something than define exactly what they want. In fact, I had asked her to “throw stones at it” (and boy did she).
- The feedback wasn’t about me. Other copywriters she’s used couldn’t make that distinction, and fell away.
This is how we build trust and long-term relationships. By showing up, learning from feedback, and getting closer to the target.