748: Identity and the Freshers’ Fair

30 years ago, The Freshers’ Fair felt like a seething cauldron of possibility. It was my first week at university and all the clubs, cliques and societies were vying for my attention.

But the other thing I remember – my clearest memory actually – is the huge stalls selling posters. Hundreds of cheaply printed, mass produced images of bands, movies and memes.

But of course, they weren’t really selling posters … they were selling identity, signalling and status.

And we – 18 years old – were the perfect audience.

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