746: The Bad Review

Here’s a couple of reviews I just read on Amazon:

Izzy wizzy, let’s get bored really quickly.
Three hundred pages of derivative, shallow and turgid prose for seven year old children from an author who seems permanently to wear a medium weight chip on her shoulder

rubbish stuff
them posh wizards going to a fancy school
if only they would see proper english school
personally i would take their wands and… oh
DONT READ WHAT TOSH

As you may have guessed, these were for Harry Potter and the Philisophers Stone. Right now, on Amazon.co.uk, that book has 36,000+ reviews with an average of 4.8 Stars.

The lesson? You can’t make something that everyone likes. As Seth Godin says, in Small Is The New Big:

“When I get a bad review, my feelings are hurt. After all , it would be nice if a critic said that a title of mine was a breakthrough, an inspirational, thoughtful book that explains how everything, from politics to wine, is marketed through stories . The lesson here is this: If I had written a boring book, there’d be no criticism. No conversations. The products and services that get talked about are the ones that are worth talking about.”

Episode home:

https://StoriesMeanBusiness.com/podcast/https:/746:-The-Bad-Review

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