We like to think we are special, but as Steven Taylor knows, we are all powered by the same stories.
Taylor published a book – The Psychology of Pandemics – a couple of months before COVID was first seen in China.
He predicted the empty shelves, the backlash against masks, the conspiracy theories and more.
Because it all happened before, in 1918, with the Spanish Flu.
This is why stories are so powerful. Technology changes all the time, but the fundemental forces that drive us – the stories we tell ourselves and each other – aren’t going anywhere.