724: Enthymemes

Aristotle’s formal logic goes something like this, if you’ll forgive the self-promotion.

Nick always speaks the truth.
These words are spoken by Nick.
Therefore, these words must be true.

This tortuous construction is called a Syllogism, but the bit in the middle is usually implied/redundant, so smart persuaders skip it bit to create the slightly sexier Enthymemes.

Yeah, you’re right … the name’s not sexier at all … but the results can be, and they have a relation to stories.

Episode home:

https://StoriesMeanBusiness.com/podcast/724-Enthymemes

This rough and ready podcast is free and happily given, but if you want to buy me a coffee from time to time… have at it.