723: Story is Ethos

When we tell a story of standing, substance and authority, we are leveraging the second of Aristotles three forms of rhetoric – Ethos.

This is the force I used to build (and sell) my first business, and the force I’m using at this very moment.

Ethos can magnify the value of everything you say and do … or it can tear it down.

Episode home:

https://StoriesMeanBusiness.com/podcast/723:-Story-is-Ethos

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