708: Not just a gatekeeper

Our Cognitive Unconscious processes around 11 million pieces of information every second, but it’s more than just a gatekeeper.

There are fascinating experiments that show how even subconscious cues affect our interpretation of events AND decision-making.

This is huge, because the stories we tell about ourselves will not only affect the way people perceive us, but the way they perceive what we subsequently do … AND the offers we make.

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