678: Signature Content

Where would you go if you could go deeper? What would you teach?

Often, we seem to be living in a world ruled by summaries, hacks (haha) and bullet-points.

And it isn’t just other people’s content, it’s our own.

Hell, I created the world’s shallowest podcast. Why go deep when you can go long?

Because deep is where your best clients are … and where your super-fans live … and because deep is likely to win you the most valuable traffic … and because … hopefully … you love what you do.

So, I ask again. What do you want to teach?

What about your story?