If you keep your ears open you hear things.
In my, case, it’s not usually the hearing that’s the problem.
It’s the processing.
For example, back in the late summer a client said something to me.
It was just an off-hand remark at the time, but it kept circling in my brain.
This is what he said.
“It’s like we’re already having a conversation.”
He wasn’t talking about the two of us, he was talking about the response he was getting to some work we’d done together.
It was a simple thing – an automated email.
We’d taken a boiler plate ‘thank you for signing up’, and made it more personal, more open and more honest.
He had started getting replies to that automated email … like there was already a conversation.
And sales followed. Big ones.
Of course, this was good news for both of us, but like I say… his words kept pulling at my brain life a fishhook.
And then – BING – I had a thought.
Which I talk about in today’s podcast.