288: The Two Ways To Build Your Business



#business #building #strategy

To massively oversimplify … there are two ways to start a business.

1. Create a fantastic product that your customers love and share.
2. Create a fantastic sales engine that successfully sells average stuff.

Of course, you want both. Fantastic product and fantastic sales. Me too. But there’s a problem – limited time, money and bandwidth. Business, like life, is all about trade-offs.

Of course, no startup is purely one or the other. It’s a spectrum.

But knowing which one you’re aiming for can really simplify your life when the going gets tough.

#storyhacker #podcast

This rough and ready podcast is free and happily given, but if you want to buy me a coffee from time to time… have at it.