To massively oversimplify … there are two ways to start a business.
1. Create a fantastic product that your customers love and share.
2. Create a fantastic sales engine that successfully sells average stuff.
Of course, you want both. Fantastic product and fantastic sales. Me too. But there’s a problem – limited time, money and bandwidth. Business, like life, is all about trade-offs.
Of course, no startup is purely one or the other. It’s a spectrum.
But knowing which one you’re aiming for can really simplify your life when the going gets tough.