264: Sketching A Content Map



Yesterday, I was annoyed, but not that helpful. Doing better today.

Here’s your Bad Transcript…

Hey there friends, it’s Nick. It’s episode two, six four of the story hacker podcast. And so yesterday going into a bit of a rant, didn’t I particularly a rant about content and how, because technology seems hard when we come across a platform that allows us to do kind of link a to B to C to D to E or whatever. I think there’s a tendency to mistake that solution for the whole thing. Whereas of course it’s the content, your content that is really moving people down your funnel, not the slickness of it. Of course that helps, but I got a bit frustrated.

But um, that content was just seen, seen as something you kind of slap into this web page or that web page or that email because we know it’s not, you know, it’s not because you don’t respond to to stuff that isn’t relevant to you and you know, it doesn’t, doesn’t make you feel that you can trust the person that he’s saying it. All those kinds of things, you know, it matters. And one thing I didn’t really do yesterday, which I should have done properly is start to talk about how we can, we can have a solution to this because the problem is real. And I think one of the difficulties is for most of us it’s very hard to hold in our heads all the different touch points we have, all the different bits of content we have around, um, you know, our brand or our business or her individual funnels.

And one of the things that I find really helpful because I struggle with that struggle with that too, is to build maps. And of course when I was working with the agency and building, we were building websites. We always start with a map first, just rectangles, just named rectangles. But I still do it now, you know, obviously I have a website, but I also have email sequences that go out. I have the novel side of my business. I have the, um, this, this story hack, a podcast process. You know, I, I’ve got, you know, I’ve got maps for things because I want to remind myself constantly what the process is that my, my, you know, users, my prospects, um, you know, those people are going through. And I think if you want to do one really simple thing today to start to get asked since start to get a handle on this, this content stuff, you know, draw a map on the back of a piece of paper or use the front, here’s the front of the piece of paper.

It’s easier. Um, but draw a map of, you know, that starts to to just sort of sketch out all these different places that your prospects can land. Because that’s the first step isn’t it, to to creating something bigger like a board in your office that is a printout of the webpages or the emails that allows to follow the process to see where people are going, just to make sure that that content is consistent and doing the two things we needed to do. Remember we needed to speak with one tone of voice, speak with our brand, and also move people on to the next thing or bounce them off to something else. This is one of the ways that we help make our stories mean business. Thanks for listening.

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