Seth Godin on Strategy

This is part of the Seth Godin on Story wiki to mark the 1,000th episode of the SMB podcast. Check out my chat with Seth or dive in below. The comments, highlights and affiliate links are mine.

Cards on the table. This is a super brief topic, but I value its simple power.

These stories that we tell … through our words and our actions, define the stories that others tell about about us.

Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust, and action…

Culture beats strategy—so much that culture is strategy.

This Is Marketing: You Can’t Be Seen Until You Learn To See (2018) – Seth Godin

Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust, and action…

This Is Marketing: You Can’t Be Seen Until You Learn To See (2018) – Seth Godin

See Also:

On Intangibles | On Leadership | On MythologyOn Storytelling | On Your Story | On Tension |  On True Lies

 


 

Or choose a path towards stories that mean business.

At the wheel
Story.Business
Warning: Contains Bad Language

Start your journey into the art and science of business storytelling. The rabbit hole goes way deeper than you think.

The Library in Prague
The Glossary
100+ Storytelling Concepts

The Business Storytelling Glossary lists the concepts, ideas and definitions that use in my work. Your mileage will vary.

The Walk Ahead
Your Origin Story
Paid course. 8 emails. 7 days.

Leverage the simple power of storytelling, simplicity and momentum.