So here’s a question. Why did you follow that link?
The chances are you clicked out of curiosity… because the link opened up a question in your head that needed to be answered.
What is this?
At a deeper level, the gap is really tension that needed to be resolved.
Tension is the force we use in storytelling to attract people to our ideas, our products and our business.
(Of course, it’s also the thing that can pull them away.)
Thanks for clicking 😉
Here’s more about Gaps, from the Stories Mean Business podcast.
You can also find it in #1 of the Advanced Storytelling Techniques.
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