George Orwell

All writers are vain, selfish, and lazy, and at the very bottom of their motives there lies a mystery. Writing a book is a horrible, exhausting struggle, like a long bout of some painful illness. One would never undertake such a thing if one were not driven on by some demon whom one can neither resist nor understand. For all one knows that demon is simply the same instinct that makes a baby squall for attention.”

– George Orwell. Politics and the English Language, 1945.

“A newly invented metaphor assists thought by evoking a visual image, while on the hand a metaphor which is technically ‘dead’ (e.g. iron resolution) has in effect reverted to being an ordinary word and can generally be used without a loss of vividness. But between these two classes there is a huge dump of worn-out metaphors which have lost all evocative power and are merely used because they save people the trouble of inventing phrases for themselves.

– George Orwell. Politics and the English Language, 1945.

Tell your story, build your brand

Nick Warren
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