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Back in the nineties, Seth Godin wrote a brilliant book called Permission Marketing. Parts of it seem dated now, but the principle is timeless. Stop interrupting people with ads for crap they don’t need, and start earning permission to talk to them through doing work that matters.
This is a work in progress, and it matters to me.If you want to say hello properly, drop me a line at firstname.lastname@example.org.
Otherwise, I’ll see you out there.