Recently, I talked through the three stages of my 20-year marketing journey.
But there’s a simpler metaphor that works here.
Marketing is dating.
Which means that there are really only two options.
You must either ‘sell’ someone on the idea of going out with you … or become the kind of person who gets the right kind of dates.
I never had much luck with the first strategy, but the second one worked out fine.
For many of us, it’s better to stop selling and start changing.