All stories start with change. Mine came in 2015, when I decided to sell my digital agency of twenty years, and start writing thrillers.
1. The Reality check.
Readers loved the thrillers, but as I studied the art and science of story, I became equally fascinated by the business implications of what I was learning.
Simulated World
Neurologically speaking, the world we inhabit exists only in our heads. Trapped in darkness, our brains convert endless streams of sensory data into a brilliant simulation of the outside world. Brilliant, but limited …
The Thin Slice
Cognition is hugely expensive, so our lizard brains prioritise the one thing that brings all opportunity or threat: change. We perceive a thin slice of the world through a simple, lifelong question. 'What does this change mean for me?'
Story = Reality
And the answer is always a story – a line between this moment (the known) and a future we either fear or desire (the unknown). These tales we tell – whether epic or trivial, conscious or otherwise – constantly plot our path to the future.
2. Evolution wired us for story.
Story is not just the reality we perceive, it’s the thing our brains hunger for. Psychologists and neuroscientists have shown how evolution has primed us for narrative.
Story.Business
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The Glossary
100+ Storytelling Concepts
The Business Storytelling Glossary lists the concepts, ideas and definitions that use in my work. Your mileage will vary.
Your Origin Story
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Learn to tell Your Origin Story with my simple, proven process.
3. What happens next?
If you study anything deeply enough, you start to see it’s patterns. I’ve been in business for 25 years, and a copywriter longer than that. But by the time I’d published my third thriller, the truth was obvious. The leaders, brands and businesses we love, tell better stories.
At Stories Mean Business, I help smart people leverage the same power, through…
Or check out my story…