Hey. To mark the 1,000th episode of the Stories Mean Business podcast, I talked to a true rock star of marketing, Seth Godin. Here’s what happened.
Marketing is the act of telling stories about the things we make — stories that sell and stories that spread. Tribes
Dig deeper into Seth’s work …
Follow these threads in his work, filtered through the lens of story…
Beat your own path...
Start the way we did and choose your rabbit hole.
Don't just tell me the facts, tell me a story instead. Be remarkable! Be Consistent! Be Authentic! Tell your story to people who are inclined to believe it. Marketing is powerful. Use it wisely. Live the lie.
From All Marketers are Liars, Seth Godin.
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Jump right to Seth's thinking ...
On Art | On Assets | On Attention | On Authenticity | On Average | On Branding | On Challenging Yourself | On Cliche | On Comic Books (and life) | On Criticism | On Foundations | On Humans | On Ideaviruses | On Intangibles | On Leadership | On Marketing | On Mythology | On Niching | On Oxymorons | On Permission | On Pricing | On Selling | On Storytelling | On Your Story | On Tension | On True Lies
To learn the art and science of business storytelling, check out Story.Business.
The Booklist
Seth’s books have been a huge influence on me and the businesses I’ve built. I earn affiliate payments through Amazon … but I promise to spend them frivolously. For a full list, check out Seth’s website.
Permission Marketing (1999) - Seth Godin
Unleashing the Ideavirus (2000) - Seth Godin
Purple Cow (2003)- Seth Godin
Free Prize Inside (2004) - Seth Godin
All Marketers are Liars (2005) - Seth Godin
Small Is The New Big (2006) - Seth Godin
The Dip (2007) - Seth Godin
Meatball Sundae (2008) - Seth Godin
Tribes (2008) - Seth Godin
Linchpin: Are You Indispensable? (2010) - Seth Godin
Poke the Box (2011) - Seth Godin
We Are All Weird (2011) - Seth Godin
The Icarus Deception: How High Will You Fly? (2012) - Seth Godin
V Is for Vulnerable: Life Outside the Comfort Zone (2012) - Seth Godin
Whatcha Gonna Do with That Duck?: And Other Provocations (2013) - Seth Godin
What To Do When It’s Your Turn (and it’s always your turn) (2014) - Seth Godin
This Is Marketing: You Can’t Be Seen Until You Learn To See (2018) - Seth Godin
The Practice: Shipping Creative Work (2020) - Seth Godin
Resources
Story.Business
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The Glossary
100+ Storytelling Concepts
The Business Storytelling Glossary lists the concepts, ideas and definitions that use in my work. Your mileage will vary.
Your Origin Story
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