Privacy Matters

My one sentence privacy policy comes down to this – I treat your information as I would want mine to be treated.

I use Google Analytics to see how the site is used. If that’s a problem for you, I recommend blocking all cookies.

There’s much more detail below, but if you have any questions or concerns please contact me.

So here goes…

PRIVACY POLICY (Stories That Mean Business Limited) is registered with the Information Commissioner’s Office (ICO) in the UK. We collect certain information or data about you when you use the website, get in touch, or sign up to the email list.

We do not collect sensitive data (which would include information about your politics, religious beliefs, sexual preferences, health etc.)

Personal Data: This is the kind of data that is able to identify an individual. It can include Marketing Data, Customer Data, User Data and Communication Data. In each case use it only for the purpose it was collected for, or similar reasonable purposes.

Marketing Data: We use marketing data to save your marketing preferences, run promotions, promotions, competitions & giveaways. We also use it to deliver targeted web content and ads to you, and analyse the effectiveness of these ads.

Our lawful ground for this processing is our legitimate interests – which is to deliver things we have promised, learn what works, and to grow our business.

Customer Data This includes data relating to any purchases of goods and or services such as your name, title, billing address, delivery address email address, phone number, contact details, or purchase details. We use this data to deliver the goods or services you have purchased, and to keep records.

Our lawful ground for this processing is the delivery of the product or service you have requested – or the record of the transaction in progress.

We share Customer Data as necessary with third parties who provide services or functions on our behalf and who require the information to provide those specific services to us. These third parties may include social media advertising platforms such as Facebook and Google Adwords for the purpose of custom audience generation and the development of targeting criteria for other audiences. Please note that we have appropriate data privacy safeguards in place with third parties with whom we share Personal Data as described above and who are providing services or functions on our behalf. Our lawful ground for this processing is our legitimate interests – which is to deliver things we have promised, learn what works, and to grow our business.

User Data: This includes data about how you use the website – such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website.

It includes any data that you post for publication on our website or through other online services.

We process this data to measure and improve the relevance of our content, maintain backups, ensure security and administer the website and business.

We do this on the lawful ground of legitimate interest, which in this case is the administration our website and our business.

Technical Data: Our lawful ground for this processing is legitimate interest – which in this case are to enable us to properly administer our website and our business and to grow our business and to decide our marketing strategy.

Communication Data: This includes any communication you send to us either through the website, email, social media, text messaging, chat apps, or any other kind of communication.

We process this so we can reply to you, and keep records of the communication 🙂

Our lawful ground for this processing is our legitimate interests – which in this case is to reply and serve our users.

Other uses: We may use the above data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests which is to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business).

How we collect data

  • when you contact us (directly or through social media
  • when you use the website (via cookies or website analytics)
  • when you purchase our products or services via 3rd parties (such as Google, Facebook, payment providers, delivery services, technical partners and others)
  • from official sources (such as Companies House and the Electoral Register)

Who can view the data

This data can be viewed by authorised people in our team and supplier organisations to:

  • improve the site by monitoring it is used
  • gather feedback to improve our services, for example our email alerts
  • respond to any feedback you send us market our products