All writers are vain, selfish, and lazy, and at the very bottom of their motives there lies a mystery. Writing a book is a horrible, exhausting struggle, like a long bout of some painful illness. One would never undertake such a thing if one were not driven on by some demon whom one can neither resist nor understand. For all one knows that demon is simply the same instinct that makes a baby squall for attention.”
– George Orwell. Politics and the English Language, 1945.
“A newly invented metaphor assists thought by evoking a visual image, while on the hand a metaphor which is technically ‘dead’ (e.g. iron resolution) has in effect reverted to being an ordinary word and can generally be used without a loss of vividness. But between these two classes there is a huge dump of worn-out metaphors which have lost all evocative power and are merely used because they save people the trouble of inventing phrases for themselves.
””
– George Orwell. Politics and the English Language, 1945.
Tell your story, build your brand
Writing services for smart, successful people looking to build their reputation and influence.
Insight, tools and techniques for those who prefer to do the work themselves.
The first draft of whatever I’m thinking – story, strategy or whatever. No guests. No polish. No apologies.