12 terms in this category
A word I coined to describe the fatuousness of most marketing.
Using the principles of brand and storytelling to gently attract the best prospects toward you.
Use the reader's own imagination to do the heavy lifting. Less detail, richer vision.
A strategic story, up to 500 words, designed to build attention, connection and trust.
The twelve-beat scaffolding for telling origin stories based on the Hero's Journey.
This is how I think about selling.
When we use the insights of story structure to create kick-ass products and services.
Six techniques for deepening the resonance and emotional power of your story.
A template that establishes who your story is for and what they need to believe.
The voice in your head that will do anything to stop you doing the work.
A framework for assessing the depth of your storytelling work.
The increasingly common practice of telling a story across multiple mediums.