19 terms in this category
The hidden and unknowable mental processes that mold our attention and decision-making.
The part of your brain responsible for emotional processing (esp.
A foundation of emotion, Arousal is measured on a scale of calm to jittery.
The brain fills in what you leave out. Give hints, let readers construct the story.
The simplest way to see that reality is built in the brain.
In his book, The Brain, neuroscientist, David Eagleman says: "...
Neuroscientist who proved the brain constructs reality from narrative, not observation.
According to some we evolved speech in order to gossip (tell stories) about our fellow humans.
A mental shortcut that allows humans to substitute a hard question with an easier one.
The body's unconscious check of how we feel right now. The baseline of emotion.
Social psychologist who proved the human mind is a story processor, not a logic processor.
The mythologist whose Hero's Journey changed how we understand transformation in stories.
One of the fathers of Behavioural Economics (with Amos Tversky).
Neuroscientist who proved emotions are predictions your brain makes, not hard-wired.
Stories are easier to remember.
The proof that stories work: identical objects worth 2,700% more with stories attached.
The awareness that everyone has a story.
From 11 million bits per second to roughly four conscious thoughts. Getting through is hard.
A foundation of emotion, Valence is how pleasant or unpleasant our bodies are feeling at any moment.