Character

The invisible network of stories, values and associations through which we experience our 'reality'.

Common patterns or characters that appear in stories.

The first requirement of effective business storytelling.

The protagonist in my thriller series.

The person who narrates the story (duh)!

The character we identify with and root for within the story.

You know what this is.

The biggest multiplier in business.

The gap between who you are and who you pretend to be. Being real is powerful.