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The most powerful word in copywriting and business in general.

Category: Mechanics
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  • Storytelling Glossary
  • Basic Story Structure
  • Advanced Techniques
  • The Hero's Journey
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  • Your 90-Second Story

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  • The Science of Story
  • Seth Godin on Story
  • The Podcast
  • Mistakes Founders Make
  • Business Myths
  • The Memory Palace

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People who tell better stories get better lives.

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