The hidden and unknowable mental processes that mold our attention and decision-making. Yes, your reality is really just your adaptive unconscious telling you a story. Mine too. See Strangers to Ourselves by Timothy D. Wilson.
The adaptive unconscious is thus more than just a gatekeeper, deciding what information to admit to consciousness. It is also a spin doctor that interprets information outside of awareness. One of the most important judgments we make is about the motives, intentions, and dispositions of other people, and it is to our advantage to make these judgments quickly.
If you think that this doesn’t apply to business, you are in the wrong place. Seriously.