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Story should be part of the strategy. Using the wedge to make a multiplier for your business… – from the Introduction by Nick Warren.


 

Business Storytelling in 10 Bullets

Summary of key rules

Start

  • Introduction by Nick Warren (The Unfair Advantage)
  • How to use this website
  • Donating is Loving (no ads)
  • Leveraging Story in Business
  • The Science of Story
    • Evolution 
    • Telling the hunt
    • The Flight Simulator
    • Cortisol etc
  • Thinking
    • Why founders beat brands
    • The Story Equation
    • The Think
  • Story Structure
  • Advanced Techniques
  • Beyond Theory
    • Work with Nick
    • Courses
      • Storytelling for Founders
  • About Nick Warren

 

The Science of Storytelling

There’s something here that’s happening.

Business Storytelling in 10 Bullets 

Start

  • Introduction by Nick Warren (The Unfair Advantage)
  • How to use this website
  • Donating is Loving (no ads)
  • Leveraging Story in Business
  • The Science of Story
    • Evolution 
    • Telling the hunt
    • The Flight Simulator
    • Cortisol etc
  • Thinking
    • Why founders beat brands
    • The Story Equation
    • The Think
  • Story Structure
  • Advanced Techniques
  • Beyond Theory
    • Work with Nick
    • Courses
      • Storytelling for Founders
  • About Nick Warren
  • There’s something here that’s happening.

The Science of Storytelling

There’s something here that’s happening.

Business Storytelling in 10 Bullets 

Start

  • Introduction by Nick Warren (The Unfair Advantage)
  • How to use this website
  • Donating is Loving (no ads)
  • Leveraging Story in Business
  • The Science of Story
    • Evolution 
    • Telling the hunt
    • The Flight Simulator
    • Cortisol etc
  • Thinking
    • Why founders beat brands
    • The Story Equation
    • The Think
  • Story Structure
  • Advanced Techniques
  • Beyond Theory
    • Work with Nick
    • Courses
      • Storytelling for Founders
  • About Nick Warren
  • There’s something here that’s happening.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Story should be part of the strategy. Using the wedge to make a multiplier for your business.

Okay, let’s start simple.

I got a text from Luke Murfitt, UK Entrepreneur of the Year.

Smart founders leverage their story like they keverage their IP Smart founders treat their story as an asset Brands may have values, but only people have stories!!! Why I work for founders, not brands. Story is the way you stand out in a crowded world. Hook people in.

USE IT AS A WAY UP ON THEIR COMPETITION, TO BUND BUND/LOCK IN IN WITH THEIR USERS

You’ve taken my story and taken my brand to the next level!

Luke had just given the keynote speech I’d written for him, and the audience loved it. Why? Because we used story structure to pry open their brains, reach inside and rummage around.

I could talk about tools and techniques, but you already know the takeway…

People who tell better stories get better lives.(And that goes triple for founders.)

Founders build things to be proud of, but it’s easy to get lost in the short-term tactics of digital marketing – the kind of things that collapse our humanity into shady conversion patterns or social media blah-keting.

But for many of us, that IS NOT the kind of business we want to build.

We want to build attention, connection and trust. We want people to act because they feel it not because we’re pushing.

And for that we need to start with story.

Choose your path.

Learn free … and at your leisure.

Over 700 podcasts, videos and articles focused on storytelling, strategy and business.

Learn fast - Online Course
Free training. Paid courses coming soon.

Curated content to build your skills, brand and business.

Work with Nick, direct. From £1,000.

I work with founders looking to build their business or personal brand in 3 ways…

So anyway … I’m Nick. I’ve done some mildly impressive stuff, and I help founders go deep on story, strategy & copywriting.

Or, as Luke would say, take their story and brand to the next level…

P.S. Nervous about touchy-feely story stuff? Don’t be. It’s just science.