811: Creative Process in Action

Last week, I was lucky enough to hear Andy McMenemy speak about his experience of doing 66 consecutive marathons across the UK.

Pretty amazing stuff, especially given the fact that he got a “challenge-ending” injury on day 2.

At least, according to his team physio.

But Andy pushed through the constraints to find another way. It was an intensely creative act.

Talking of which … here’s Paul McCartney pushing through the noise. This is the creative process in action.

https://twitter.com/tedgioia/status/1465049482933030913

Episode home:
https://StoriesMeanBusiness.com/podcast/811:-Creative-Process-in-Action

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