Plato said, “He who tells the stories rules society.”
At least, the internet thinks he did. It certainly sounds like something Plato might have said in The Republic, but here’s the thing … he never actually said it.
At least … I can’t find the source anywhere.
“Why does this matter?”, you might ask. “It’s a perfect quote for you. Who would know?”
Actually, I know you’d never say that because you understand the persuasive power of ethos, and why that requires a long-term perspective.