Part of: Seth Godin on Story – A Collection
It may seem strangeto limit myself to this single passage. Seth Godin is a marketer and marketers help stuff sell … right?
On one hand, I’m not claiming that this is a definitive list of Seth’s best stuff. This is the stuff that resonates with me and my work, filtered through the lens of story.
On the other … every single page I have here is about what’s upstream from selling. That’s Seth’s message. Selling isn’t the activity … it’s the side-effect of everything else.
Selling is about a transference of emotion, not a presentation of facts. What do marketers do ? We spread ideas. We tell stories people want to hear and believe. We translate emotion into action. We close the sale. We make things people want to buy.
Meatball Sundae (2008) - Seth Godin
See Also:
On Attention | On Authenticity | On Average | On Branding | On Ideaviriuses | On Intangibles | On Leadership | On Marketing | On Mythology | On Niching | On Permission | On Pricing | On Storytelling | On Your Story | On Tension | On True Lies