Seth Godin on True Lies
The best lies are true. Seth Godin on the difference between storytelling and factual reporting and why authentic stories always hold up.
Explore →Part of: Seth Godin on Story – A Collection
Explore Seth Godin's ideas about storytelling, marketing, and business through this curated collection of essays and insights.
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Seth Godin on Tension
Tension creates forward motion in every story. Seth Godin on why conflict is essential and how vulnerability makes marketing genuinely interesting.
Explore →Seth Godin on Your Story
The story you tell about yourself shapes your business and life. Seth Godin and Marshall Ganz on self, us and now. Self-marketing matters most.
Explore →Seth Godin on Strategy
Persistent, consistent stories beat clever tactics. Seth Godin on why culture beats strategy so completely that culture IS strategy.
Explore →Seth Godin on Storytelling
Great stories are true, trusted and subtle. Seth Godin on why the best business stories never aim at everyone and never explain the punchline.
Explore →Seth Godin on Selling
Selling is a transfer of emotion, not facts. Seth Godin on why great work upstream makes the sale inevitable. Story beats the pitch.
Explore →Seth Godin on Pricing
Your price tells a story. Seth Godin on why cheap signals fear and how your pricing shapes what people believe about your true value.
Explore →Seth Godin on Assets
Build business assets that actually matter. Seth Godin on trust, remarkable products, leadership and stories that spread and compound over time.
Explore →Seth Godin on Permission
Permission marketing changed everything. Seth Godin on earning the privilege of being heard through anticipated, personal and relevant messages.
Explore →Seth Godin on Oxymorons
Oxymorons stick in the mind. Seth Godin's trick of juxtaposing unexpected ideas to make stories memorable. Stories Mean Business is one itself.
Explore →Seth Godin on Niching
Do not try to be first in the universe. Seth Godin on why micro-niches reward the first mover. Be first to your tribe, not to everyone.
Explore →Seth Godin on Mythology
Brands are modern myths. Seth Godin on how Google, Starbucks and James Bond let us project ourselves into their stories. Build mythology.
Explore →Seth Godin on Marketing
Good marketers tell stories that match their customer's worldview. Seth Godin's complete framework from remarkable products to spreading real change.
Explore →Seth Godin on Leadership
Leaders give people stories to tell themselves. Seth Godin on initiative, tribes and why picking yourself beats waiting for permission every time.
Explore →Seth Godin on Intangibles
You cannot price generosity, trust or hope. Seth Godin reveals why the intangible things not in your contract make you premium and irreplaceable.
Explore →Seth Godin on Ideaviruses
Ideas spread when they are worth talking about. Seth Godin on creating remarkable things, igniting networks and turning customers into marketers.
Explore →Seth Godin on Humans
Humans want stories, not spreadsheets. Seth Godin on why people make decisions emotionally and why analytics miss what really makes people buy.
Explore →Seth Godin on Criticism
Bad reviews mean you made something worth discussing. Seth Godin on why criticism is a gift and how feedback can amplify your best work.
Explore →Seth Godin on Foundations
Thirteen foundation elements for modern businesses that scale. Seth Godin's framework on virality, tribes, scarcity and remarkable experiences.
Explore →Seth Godin on Comic Books (and life)
Your customers create stories in the gaps between frames. Seth Godin on Scott McCloud's Understanding Comics and why marketing works like art.
Explore →Seth Godin on Challenging Yourself
Stop playing it safe. Seth Godin on the courage to fail, one-buttock playing, and why doing nothing costs more than trying something bold.
Explore →Seth Godin on Cliche
Seth Godin's secret weapon for breakthroughs. Point to the cliche, then flip it. Apple and Richard Branson do this brilliantly. So can you.
Explore →Seth Godin on Branding
Megabrands are dying and microbrands are everywhere. Seth Godin redefines branding as mythology and explains why your superpower matters most.
Explore →Seth Godin on Average
The race for average is over. Seth Godin on why mediocre products for mediocre audiences no longer work. Go to the edges or go home.
Explore →Seth Godin on Authenticity
Why authentic stories spread and fake ones fail. Seth Godin explores Patagonia, TOMS and brands that live their story. Authenticity is survival.
Explore →Seth Godin on Attention
Stop chasing attention. Seth Godin on why remarkable products earn notice and why real marketing is design, not manipulation or interruption.
Explore →Seth Godin on Art
Seth Godin on art, vulnerability and generosity. Why the courage to fail makes you a better marketer and a more remarkable human being.
Explore →Transcript - Seth Godin on Story - Podcast Episode #1000
Full transcript of the Seth Godin interview on story, marketing and why changing minds is nearly impossible. The 1000th podcast episode.
Explore →Seth Godin on Story
Explore Seth Godin's work on storytelling, marketing and business through the lens of story. Over 25 deep-dive essays on what matters most.
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